Company News, Marketing News

OPI Takes a Stand on Feet

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By: TOM BRANNA

Editor

OPI is putting its best foot forward with a new Feet by OPI acrylic retail display featuring the three best-selling products from its daily foot care and hygiene line. Feet by OPI Callus Therapy, Double Coverage and the Callus File are all included in the display, which will be set up in December to drive retail purchases in salons. Feet by OPI products are formulated with an exclusive natural botanical extract and vitamin complex that promotes the healthiest daily environment for feet. Develo...

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